Tuesday, December 13, 2011

Unique Content Article: Top Secrets On Building A Good Landing Page

Top Secrets On Building A Good Landing Page


by Reed Slidell


When building a good landing page, attention needs to be given the head tag information. The head tag information is just the information that happens behind the scenes. Pass this onto your web guy and he will be able to help you if you're not sure. The meta description, the description should be selling. A lot of people don't optimize their description, but that meta description is what is going to appear in your search results underneath the title.

I sometimes like to raise a question in my title and then answer that question in the description in my SEO services site. Hence 'Looking for the Best Mortgages?..X Mortgages can Provide the Best Mortgages You Are Looking For'. Basically you wish to have the question up the top and then try and answer it beneath. That is a good landing page example. There are tons of different ways to skin a cat though.

Here's an example for one of the ones I use for my Metastock website. Someone types in 'metastock formula' which is the niche where I first got started in Metastock. Next to the Metastock website, we're pretty much the definitive place for that particular niche. 'Metastock formula can help you identify profitable trading opportunities if you know how to use it. Grab free practical Metastock professional tips and tricks. Click here'.

You know what that 'Click here' is here at the end? That could be a call to action. I am telling them what to do. The very last thing after they read that's left in their mind. 'Click here'. I'm telling them what to do. The same is done with my SEO Company Site. Always ensure you tell the user what it is that they should be doing next. Obviously you would like to interweave your keywords and so on into the description.

The following step to consider for custom landing page is on site copy. Ensure that you keep your paragraphs short and much to the point. Folks do not like reading those gigantic long blocks of copy. You get lost in the copy. So you want to make sure that you break it up into little sections. If you break it up into little sections, it'll be way easier to digest. Be straightforward, clear, direct, no absurdities, no mixed meanings.

When it comes to writing copy on a domain, you would like to write it to an eighth grade level because you would like to make sure that the user can understand it. Don't assume things. Don't think, oh, they should know this, or they should have been told about that analogy or they should have this. It isn't about you, it's about your user, so always think thru their eyes and make it as simple as you can for them.

It may sound unusual to find at the end of an article on a good landing page questions like 'How did you find this website?' because you are inspiring someone to then go forward and post a comment on your say SEO blog. 'How did you find it? Did you like it? Post it over to your friends.' The absurdity there is , or mixed meaning is, do you mean how did I enjoy it, or how did I locate it? Did I enjoy it? Ok, well I found it on Google. That is an illustration of those enigmas.




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New Unique Article!

Title: Top Secrets On Building A Good Landing Page
Author: Reed Slidell
Email: applications.dave@gmail.com
Keywords: good landing page,custom landing page
Word Count: 568
Category: SEO
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