3 Simple Strategies That Stop Customer Buying Objections
You will encounter a lot of excuses floating around concerning why people will not buy. You could have heard a few of them: it's expensive, it isn't at the top of my "must have" list at this time, or even when deal's too good to be true... it's too good to be true. Customer objections tend to be more easily overcome than you can imagine. Let us have a look at 3 simple strategies to eliminate those objections.
1. It's Too Expensive. Don't be fooled! Most of your customers can get the money to buy the product... it's not a matter of having enough. Let's face it...what they're really saying is that they can get a better deal somewhere else, or a deal that gives them a better value for their buck.
Now, don't give in to the temptation to drop your prices to "rock bottom" just because you hear them say it's too expensive. There are ways to wipe out these objections without wiping out your profits!
Make it look like a better deal. I mean, take a really good look at your product. How can you increase the perceived value? Maybe you can add a manual, a CD, or a downloadable book full of information about the product. Let them think they are getting more for their buck, and the deal seems a lot sweeter to them.
Think about this...we all expect to pay more when we visit a specialist. Sure, Wal-Mart is great if we're looking for a generic product, but when we want something from someone who knows what they're talking about we head for a market "specialist"...and expect to pay a little more as part of the deal.
How will you become a specialist who demands respect, and get away with slightly higher prices?
A. Find niches within your market to address. Hey, in case you haven't noticed, you'll learn about groups in your market that stand out...business men and women, young moms, retired people, etc.
B. Look around, do some research and come up with how your products suit the specific needs of people in your niche groups.
C. Speak with them as someone knowledgeable. Revise your sales materials to handle the particular needs of each group. Tell them you understand what they want and need, watching your profits improve greatly.
2. I've More Important Things To Get At This Time. Yeah, buying now does not appear too important until... the deal's too great to pass up, and you need to get it right now to get the deal.
What I am talking about is prohibiting the option of putting things off. Truly what your customer says is ...I've no use for anything right now. Make the deal irresistible, and set a deadline on it. It'll encourage them into making the purchase a priority, NOW
3. I'm Hesitant...It's Too Good to be true. Most clients have been burnt by offers that appear as too good to be true... they ended up paying more than they are worth. The only way to get around the hesitation is always to build a relationship of trust.
A. Unconditional money-back guarantees get rid of the possibility of loss and show the client that you're truly focused on their satisfaction.
B. Let recommendations speak for you. Proof that you have delivered and obtained client satisfaction previously goes a long way to eliminating customer fears.
C. Be available. Customers feel like everything is okay if they can pick up the phone or send an email and get quick answers to their questions.
It doesn't need to have high intelligence brain to get through the shell of hard core clients. These 3 tips will allow you to get off to a good beginning.
1. It's Too Expensive. Don't be fooled! Most of your customers can get the money to buy the product... it's not a matter of having enough. Let's face it...what they're really saying is that they can get a better deal somewhere else, or a deal that gives them a better value for their buck.
Now, don't give in to the temptation to drop your prices to "rock bottom" just because you hear them say it's too expensive. There are ways to wipe out these objections without wiping out your profits!
Make it look like a better deal. I mean, take a really good look at your product. How can you increase the perceived value? Maybe you can add a manual, a CD, or a downloadable book full of information about the product. Let them think they are getting more for their buck, and the deal seems a lot sweeter to them.
Think about this...we all expect to pay more when we visit a specialist. Sure, Wal-Mart is great if we're looking for a generic product, but when we want something from someone who knows what they're talking about we head for a market "specialist"...and expect to pay a little more as part of the deal.
How will you become a specialist who demands respect, and get away with slightly higher prices?
A. Find niches within your market to address. Hey, in case you haven't noticed, you'll learn about groups in your market that stand out...business men and women, young moms, retired people, etc.
B. Look around, do some research and come up with how your products suit the specific needs of people in your niche groups.
C. Speak with them as someone knowledgeable. Revise your sales materials to handle the particular needs of each group. Tell them you understand what they want and need, watching your profits improve greatly.
2. I've More Important Things To Get At This Time. Yeah, buying now does not appear too important until... the deal's too great to pass up, and you need to get it right now to get the deal.
What I am talking about is prohibiting the option of putting things off. Truly what your customer says is ...I've no use for anything right now. Make the deal irresistible, and set a deadline on it. It'll encourage them into making the purchase a priority, NOW
3. I'm Hesitant...It's Too Good to be true. Most clients have been burnt by offers that appear as too good to be true... they ended up paying more than they are worth. The only way to get around the hesitation is always to build a relationship of trust.
A. Unconditional money-back guarantees get rid of the possibility of loss and show the client that you're truly focused on their satisfaction.
B. Let recommendations speak for you. Proof that you have delivered and obtained client satisfaction previously goes a long way to eliminating customer fears.
C. Be available. Customers feel like everything is okay if they can pick up the phone or send an email and get quick answers to their questions.
It doesn't need to have high intelligence brain to get through the shell of hard core clients. These 3 tips will allow you to get off to a good beginning.
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New Unique Article!
Title: 3 Simple Strategies That Stop Customer Buying Objections
Author: Judson Fiore
Email: mcreasoft.uaw@gmail.com
Keywords: internet marketing, online marketing, website marketing, marketing online, blog marketing, business marketing
Word Count: 622
Category: Marketing
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