Content Marketing Ideas You Can Use Right Now
Content marketing is one of those things that most people just don't get. Internet Marketers know the phrase but they usually think it means something super complicated. The truth is that it's actually pretty easy. Think about that for a minute. In Internet Marketing, what's the heart of all of your projects?
You've probably noticed how prevalent video has become on the internet. With services like YouTube and Vimeo becoming more popular all of the time, people are turning to video for all sorts of content needs. Vlogs are sites dedicated to video, and these are now all over the place. Many educational courses are done in video. Video has become very popular on sales pages, often used in addition to written content. Whether you want to create a vlog or simply upload videos to sites like YouTube, it can definitely boost your business. This gives you a platform where you can share your views to a growing audience. Whether your videos are Powerpoint presentations, Animoto videos or you in front of a webcam, they can help you brand yourself and even sell some of your products. If you're looking for a way to describe your product to prospects and website visitors, a buying guide can be the solution. Focus on the unique selling point of your product and how it helps solve a problem. If you are offering a service, compare how what you are offering is better than others in your field and how your service is more able to help them out. These product and service guides do not need to be long; they only need to be a few pages. Whether its a PDF file, a video or a link to an online location, make these guides easy for people to access. These make it clear that you're knowledgeable about your topic and products.
Learn to write white papers. White papers are technical documents that can explain products and services. In the beginning they seem completely informative. When you look more closely, though, you will see some definite marketing in the document.
White papers are multiple pages in length-longer than a brochure, longer than a sales page and usually found in PDF or in actual hard copy form. Writing a white paper doesn't have to be difficult and if you write them about your own products and services, you can publish them in all sorts of places that are guaranteed to really hike up your profit margins. You need to podcasting as well. Podcasts are a great form of content that are largely under utilized by Internet Marketers. Videos are a very useful. There is a lot of power in text as well. Do not discount the power of the audio file. You can offer it through iTunes and other delivery methods or put it up on your website. Many people listen to your content, especially if it is high quality. If you allow guest speakers on your podcast, and if they have a list, you will find a new audience. Basically, you are finding people that could eventually become your future clients.
Get together with other local business owners (remember, even if it's online, Internet Marketing is a business) and put on a workshop for people who want to go into business for themselves. Pair up with people from all areas of business like creative based services, finances, marketing, etc and teach hopefuls in your area how to start their own businesses and become successful. You can charge an entry fee for the workshop to earn money for your time. What is even more important is that it will help you bring in more buyers for your products and services at the same time as helping you build relationships with your fellow entrepreneurs. When you want to raise your bottom line all of these things can help you with that. These are just some of the ways that you can use content marketing to your advantage to build your business. Once you put your mind to it, you'll discover many others as well.
You've probably noticed how prevalent video has become on the internet. With services like YouTube and Vimeo becoming more popular all of the time, people are turning to video for all sorts of content needs. Vlogs are sites dedicated to video, and these are now all over the place. Many educational courses are done in video. Video has become very popular on sales pages, often used in addition to written content. Whether you want to create a vlog or simply upload videos to sites like YouTube, it can definitely boost your business. This gives you a platform where you can share your views to a growing audience. Whether your videos are Powerpoint presentations, Animoto videos or you in front of a webcam, they can help you brand yourself and even sell some of your products. If you're looking for a way to describe your product to prospects and website visitors, a buying guide can be the solution. Focus on the unique selling point of your product and how it helps solve a problem. If you are offering a service, compare how what you are offering is better than others in your field and how your service is more able to help them out. These product and service guides do not need to be long; they only need to be a few pages. Whether its a PDF file, a video or a link to an online location, make these guides easy for people to access. These make it clear that you're knowledgeable about your topic and products.
Learn to write white papers. White papers are technical documents that can explain products and services. In the beginning they seem completely informative. When you look more closely, though, you will see some definite marketing in the document.
White papers are multiple pages in length-longer than a brochure, longer than a sales page and usually found in PDF or in actual hard copy form. Writing a white paper doesn't have to be difficult and if you write them about your own products and services, you can publish them in all sorts of places that are guaranteed to really hike up your profit margins. You need to podcasting as well. Podcasts are a great form of content that are largely under utilized by Internet Marketers. Videos are a very useful. There is a lot of power in text as well. Do not discount the power of the audio file. You can offer it through iTunes and other delivery methods or put it up on your website. Many people listen to your content, especially if it is high quality. If you allow guest speakers on your podcast, and if they have a list, you will find a new audience. Basically, you are finding people that could eventually become your future clients.
Get together with other local business owners (remember, even if it's online, Internet Marketing is a business) and put on a workshop for people who want to go into business for themselves. Pair up with people from all areas of business like creative based services, finances, marketing, etc and teach hopefuls in your area how to start their own businesses and become successful. You can charge an entry fee for the workshop to earn money for your time. What is even more important is that it will help you bring in more buyers for your products and services at the same time as helping you build relationships with your fellow entrepreneurs. When you want to raise your bottom line all of these things can help you with that. These are just some of the ways that you can use content marketing to your advantage to build your business. Once you put your mind to it, you'll discover many others as well.
About the Author:
If you must learn extra about information pointed out within this write-up, you need to click on on Commission Vantage and Sonic List Builder.
You are receiving this because you signed up for it on 2011-11-13 from IP
To fine-tune your selection of which articles to receive, just login here
using your username:
To unsubscribe please use the following link:
Unsubscribe
---------------------------------
New Unique Article!
Title: Content Marketing Ideas You Can Use Right Now
Author: Katheleen Hall
Email: matt@prointernetmarketing.org
Keywords: content marketing,generate ideas,writing
Word Count: 678
Category: Writing
---------------------------------
No comments:
Post a Comment