Search Engine Optimization (search engine marketing Myths Debunked 2009
The world of Organic SEO is unfortunately littered with fly-by-night companies, self-proclaimed "SEO Experts" without qualifications, and sufficient myths and urban legends to make your head spin!
SEO is an inexact science primarily due to the secrecy on the algorithms the major look for engines utilize to determine where your web site "ranks" for particular look for terms. The SE algorithms aren't simple mathematical formulas, but genuinely take into account hundreds of factors, some you may manage - others you cannot, which will ultimately determine wherever your site will look inside the research engine effects (SERPS) The rules can improve weekly or sometimes daily!
I have assisted many shoppers already this year who are getting deceived or mislead by "SEO Experts", and wanted to write what I believe are the most common myths and out-dated practices even now becoming promoted by companies you should be avoiding.
Myth #1, The Keyword Meta Tag: Within the early days of optimization (pre-Google) search engines used this hidden tag to see what the topic of the web site was. Because of rampant abuse, this tag has been all but ignored by the major search engines for many years now. Only Yahoo gives it some (minor) weight, but Google has by no means put any value over a info in this tag. Even though it generally has not been shown to hurt your rankings, wasting time and money on this tag usually do not allow you to in any way.
Myth #2, Keyword Density Some SEO corporations will marketplace their expertise at calculating the proper "density" for each of the keywords to have top rankings. Keyword density refers towards ratio of text-to-keywords inside content of a page.
In my opinion is this really is nothing but a promoting ploy, and many market experts agree. Inside last 4 years, absolutely nothing new has changed this, but some organizations continue to try and impress customers with this nonsense.
While your content should include your most significant keywords and phrases, there is undoubtedly no evidence that any research engine gives preference to a certain ratio. If this was the case, sites with only 1-2 paragraphs of content on their home article would by no means rank well, but I can show you examples of such websites with #1 rankings.
Myth #3 Hidden Text Keyword Stuffing Some internet site owners and SEO companies will place keywords in a hidden "comment tag" so that you can increase rankings for people keywords. No research engine has ever been recognized to consider comment tags after crawling a site. In fact, comment tags are intended to become invisible to all but the internet site developer and are invisible to research bots. Should you are dealing with a business using this tactic, run!
Myth #4, Google Partners and Guaranteed Rankings Avoid firms claiming to obtain a special partnership with Google. There's no these kinds of factor as a "preferred" relationship with Google and they region in their SEO consumers assist "No one can guarantee a #1 ranking on Google. Beware of SEOs that claim to guarantee rankings, allege a "special relationship" with Google, or advertise a "priority submission" to Google."
Also be wary of corporations claiming to become Google SEO Certified. There are several certifications out there by Google, just like the GAQI (Google Analytics Qualification Individual) and GAAC (Google Analytics Authorized Consultant). You will discover similar certifications for Google AdWords, but there is no Google training or certification specific to SEO.
Myth #5, Doorway Pages Some SEO firms will market the idea of increasing your ranking by generating hundreds of single-page websites containing only keywords and linking them to your web site from several other domains. An even older process is to produce hundreds of pages on your personal domain loaded with keywords and clearly intended only for research engine crawlers.
Both of these practices are regarded as spamming by all major look for engines plus a certain method to get either penalized or banned completely from their listings. Pages containing properly written and optimized content intended for human readers will get listed and improve your search engine visibility a lot quicker than doorway pages ever could.
SEO is an inexact science primarily due to the secrecy on the algorithms the major look for engines utilize to determine where your web site "ranks" for particular look for terms. The SE algorithms aren't simple mathematical formulas, but genuinely take into account hundreds of factors, some you may manage - others you cannot, which will ultimately determine wherever your site will look inside the research engine effects (SERPS) The rules can improve weekly or sometimes daily!
I have assisted many shoppers already this year who are getting deceived or mislead by "SEO Experts", and wanted to write what I believe are the most common myths and out-dated practices even now becoming promoted by companies you should be avoiding.
Myth #1, The Keyword Meta Tag: Within the early days of optimization (pre-Google) search engines used this hidden tag to see what the topic of the web site was. Because of rampant abuse, this tag has been all but ignored by the major search engines for many years now. Only Yahoo gives it some (minor) weight, but Google has by no means put any value over a info in this tag. Even though it generally has not been shown to hurt your rankings, wasting time and money on this tag usually do not allow you to in any way.
Myth #2, Keyword Density Some SEO corporations will marketplace their expertise at calculating the proper "density" for each of the keywords to have top rankings. Keyword density refers towards ratio of text-to-keywords inside content of a page.
In my opinion is this really is nothing but a promoting ploy, and many market experts agree. Inside last 4 years, absolutely nothing new has changed this, but some organizations continue to try and impress customers with this nonsense.
While your content should include your most significant keywords and phrases, there is undoubtedly no evidence that any research engine gives preference to a certain ratio. If this was the case, sites with only 1-2 paragraphs of content on their home article would by no means rank well, but I can show you examples of such websites with #1 rankings.
Myth #3 Hidden Text Keyword Stuffing Some internet site owners and SEO companies will place keywords in a hidden "comment tag" so that you can increase rankings for people keywords. No research engine has ever been recognized to consider comment tags after crawling a site. In fact, comment tags are intended to become invisible to all but the internet site developer and are invisible to research bots. Should you are dealing with a business using this tactic, run!
Myth #4, Google Partners and Guaranteed Rankings Avoid firms claiming to obtain a special partnership with Google. There's no these kinds of factor as a "preferred" relationship with Google and they region in their SEO consumers assist "No one can guarantee a #1 ranking on Google. Beware of SEOs that claim to guarantee rankings, allege a "special relationship" with Google, or advertise a "priority submission" to Google."
Also be wary of corporations claiming to become Google SEO Certified. There are several certifications out there by Google, just like the GAQI (Google Analytics Qualification Individual) and GAAC (Google Analytics Authorized Consultant). You will discover similar certifications for Google AdWords, but there is no Google training or certification specific to SEO.
Myth #5, Doorway Pages Some SEO firms will market the idea of increasing your ranking by generating hundreds of single-page websites containing only keywords and linking them to your web site from several other domains. An even older process is to produce hundreds of pages on your personal domain loaded with keywords and clearly intended only for research engine crawlers.
Both of these practices are regarded as spamming by all major look for engines plus a certain method to get either penalized or banned completely from their listings. Pages containing properly written and optimized content intended for human readers will get listed and improve your search engine visibility a lot quicker than doorway pages ever could.
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Title: Search Engine Optimization (search engine marketing Myths Debunked 2009
Author: Sara Mark
Email: 1acmephone.leads@gmail.com
Keywords: seo certification,seo ppc,seo,search engine optimization,internet marketing,internet,ecommerce,marketing,entertainment,education,blogs websites,internet,article
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