Three Essential Pro Search Engine Copywriter Tips
As a professional SEO copywriter, I've picked up a few tricks and techniques along the way as well as a deep understanding of what motivates a customer to make a purchase online. SEO copywriting is a delicate art - it's about balancing search engine optimization with the sales power of your copy. There are two elements to keep in mind at all times and two major ways to get it wrong: if you emphasize SEO too much, your copy will read awkwardly and will lose its power. If you only emphasize sales effectiveness, you'll ultimately lose out on traffic because your pages won't rank as well at the search engines.
The next three hints will let you balance out these crucial sides of writing for the online world.
#1: Know Your Keywords Learning the importance of key phrases and just how and when they should be employed is critical. Should you be crafting content for your own personal website, you need to have a close understanding of keyword research as well as selection already. If you're writing for someone else, they ought to supply search phrases on your behalf. Either way, the actual search phrase should really show up above all inside Title tag, as well as the description tag, the first head line and spread through the entire main copy. The keyword tag has little significance these days, nonetheless it never hurts to incorporate the keyword there also.
Don't overdo it on keyword density. Your main keyword only has to make up about 1-2% of the body copy. Anything more is getting towards overkill.
Number 2: Pluck the Heart Strings Always go for the emotions when writing selling copy. Consumers buy because of emotions first, then back up their decisions with logic later on. If you're writing business-to-business copy, logic is more important - but remember, there's still a human being reading your copy, even if they're acting on behalf of a business.
Find out how the product you're selling as an SEO copywriter ties into a strong emotional want in the target audience - and then play on that want. Make the reader feel your copy.
Number 3: Go for Balance Last but not least, we come to the art of balancing Tip1 and Tip 2. As you notice I made a point of mentioning low keyword density - this is important when you're writing sales copy, because it actually makes life easier. The more you have to jam a keyword phrase into your writing, the more awkward and stilted it's likely to sound.
When I write copy, sales effectiveness is always a little bit more of a priority. You want the people who land on the page to be compelled to buy, whether they come from a search engine or not. If using a keyword phrase makes a sentence or headline lose its selling impact, leave it out or find a way to rephrase it so it sounds good and includes the keyword.
The next three hints will let you balance out these crucial sides of writing for the online world.
#1: Know Your Keywords Learning the importance of key phrases and just how and when they should be employed is critical. Should you be crafting content for your own personal website, you need to have a close understanding of keyword research as well as selection already. If you're writing for someone else, they ought to supply search phrases on your behalf. Either way, the actual search phrase should really show up above all inside Title tag, as well as the description tag, the first head line and spread through the entire main copy. The keyword tag has little significance these days, nonetheless it never hurts to incorporate the keyword there also.
Don't overdo it on keyword density. Your main keyword only has to make up about 1-2% of the body copy. Anything more is getting towards overkill.
Number 2: Pluck the Heart Strings Always go for the emotions when writing selling copy. Consumers buy because of emotions first, then back up their decisions with logic later on. If you're writing business-to-business copy, logic is more important - but remember, there's still a human being reading your copy, even if they're acting on behalf of a business.
Find out how the product you're selling as an SEO copywriter ties into a strong emotional want in the target audience - and then play on that want. Make the reader feel your copy.
Number 3: Go for Balance Last but not least, we come to the art of balancing Tip1 and Tip 2. As you notice I made a point of mentioning low keyword density - this is important when you're writing sales copy, because it actually makes life easier. The more you have to jam a keyword phrase into your writing, the more awkward and stilted it's likely to sound.
When I write copy, sales effectiveness is always a little bit more of a priority. You want the people who land on the page to be compelled to buy, whether they come from a search engine or not. If using a keyword phrase makes a sentence or headline lose its selling impact, leave it out or find a way to rephrase it so it sounds good and includes the keyword.
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New Unique Article!
Title: Three Essential Pro Search Engine Copywriter Tips
Author: Tim Thomson
Email: admin1@premium-online-writing.com
Keywords: seo copywriting,online copywriting,online marketing,online business,internet business,internet marketing,web marketing,marketing,business,sales,finance,money
Word Count: 492
Category: Marketing
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