Successfully Using Direct Mail to Advertise Your Company
There are numerous marketing strategies out there, but which ones would be most suitable to your business. One of the most consistently successful campaigns at your disposal is direct mail marketing. This strategy enables you to reach a broad spectrum of people in a short time period. It is good for driving targeted traffic to a website.
With technology moving on, many businesses have forgotten about this method of marketing. In many cases, social media and online marketing have taken the place of this marketing strategy. Adding a personal touch to direct mail marketing can ensure that this marketing technique achieves the results your require:
First Impressions
First impressions count, so it is important that you make the most of this opportunity. You need to make sure your mail stands out and appeals to the recipient to ensure it doesn't end up in the rubbish pile.
Catch your recipients' eye with bespoke printed envelopes. Make your direct mail marketing work through good design and print quality. It is vital your letters stand out on someone's door mat.
The design of your direct mail should follow that of your brand, consistency is the key. Create a professional and trustworthy look.
In addition, postcards can also be used effectively if other direct mail attempts have not been successful. There is no 'hurdle' to opening them, and all the vital information is there for your recipient to see. The postcard design should be consistent with any other marketing material.
Making Your Marketing Personal
It is important to strike the right balance between professional and personal. The recipient should be addressed by name to achieve the best results. To "The Occupier" is unlikely to yield a good success rate.
Hand written envelopes are great if you have the resources to get this done. This kind of personal touch is much appreciated but obviously depends on the size of your mailing campaign. Using stamps over prepaid envelopes is a big must and shows extra care.
For ecommerce businesses, this personal touch could be extended to a personally addressed receipt in with the order. Send a personalised 'thank you' note. This is a great way of encouraging repeat custom.
With technology moving on, many businesses have forgotten about this method of marketing. In many cases, social media and online marketing have taken the place of this marketing strategy. Adding a personal touch to direct mail marketing can ensure that this marketing technique achieves the results your require:
First Impressions
First impressions count, so it is important that you make the most of this opportunity. You need to make sure your mail stands out and appeals to the recipient to ensure it doesn't end up in the rubbish pile.
Catch your recipients' eye with bespoke printed envelopes. Make your direct mail marketing work through good design and print quality. It is vital your letters stand out on someone's door mat.
The design of your direct mail should follow that of your brand, consistency is the key. Create a professional and trustworthy look.
In addition, postcards can also be used effectively if other direct mail attempts have not been successful. There is no 'hurdle' to opening them, and all the vital information is there for your recipient to see. The postcard design should be consistent with any other marketing material.
Making Your Marketing Personal
It is important to strike the right balance between professional and personal. The recipient should be addressed by name to achieve the best results. To "The Occupier" is unlikely to yield a good success rate.
Hand written envelopes are great if you have the resources to get this done. This kind of personal touch is much appreciated but obviously depends on the size of your mailing campaign. Using stamps over prepaid envelopes is a big must and shows extra care.
For ecommerce businesses, this personal touch could be extended to a personally addressed receipt in with the order. Send a personalised 'thank you' note. This is a great way of encouraging repeat custom.
About the Author:
Planning to improve your direct mail marketing? Print management company Charterprint provide reasonably competitive prices and a professional stock portfolio. Contact them today to find out more.
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New Unique Article!
Title: Successfully Using Direct Mail to Advertise Your Company
Author: Ruth Williams
Email: paulwebmarketing@gmail.com
Keywords: direct mail,direct mail marketing,marketing strategy,Printed envelopes,personal,Ecommerce businesses,social media marketing
Word Count: 363
Category: Marketing
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