Uncover Why Google is Giving Even more Significance to Social Media
In the last issue we talked about using Facebook ads to increase your business even more. In this issue we are going to talk about social media management for much better search engine rankings and traffic.
There have been reports coming out that Facebook draws in more traffic than Google Ads and other traffic-driving tools. Whether this is true or not, it's not shocking to know that many other marketers are jumping in the bandwagon to try out Facebook marketing for themselves also because this way is a lot inexpensive and much simpler to set up.
Here are some more tips on how to get traffic from search engines straight to your Facebook page:
- Back Link. Back Link. Back Link.
There are several ways you can lead the consumer back to your Facebook page. This is one of the beauties of this social networking site. The more Likes that you have which equates to having more Fans, the more links lead back to your Page. This is the onsite way.
The offsite way is to build links using other websites such as your official website, article publication sites, other social networking sites, email signatures and so on. Articles are a great way to build up links. What's more, they can provide helpful information for your present and potential clients as well.
- Use your Business Name
While it's good to be imaginative with your profile and updates, the same does not follow for your Facebook name. The key here is to make sure your business is searchable at Facebook. This maximizes your target keywords better. Also, remember that your name shouldn't sound like a sales pitch so don't stuff it with a lot of descriptions. Less is more. If the business name is Jeremiah's Fruit Shakes, for example, and there's something that sounds quite similar to this, then make it Jeremiah's Organic Alabama Fruit Shakes.
The same goes for vanity URLs. This is a fairly innovative addition to Facebook features supposedly placed to make the searching for your Fan page easier. Again, don't try to be too crazy or creative. Go for something straightforward just like facebook.com/jeremiahsfruitshakes.
- Complete your Profile
What can be a more critical aspect than your landing page on Facebook? Your potential customers will decide to read your profile and become your fan based on how beneficial and interesting your page is. So answer completely as much as possible. This is also your chance to use a bit of your creative side. It would be best if you come up with some eye-catching content.
Your landing page is also one of the pages where you can place keyword-rich text. Try to place in words that are most searchable in your industry, so Google and other search engines can easily pick them up. Also, make use of customer feedback or testimonials as these will help you attract more prospects. This is a great way to build your reputation within the industry.
With all the benefits of using Facebook as a business tool, still it's not recommended that you use a Facebook Fan page as a substitute for an official website. For the most part, it can be used to supplement information or to better communicate with customers that an official website cannot do.
Be sure you don't miss our next issue of Facebook for Business
There have been reports coming out that Facebook draws in more traffic than Google Ads and other traffic-driving tools. Whether this is true or not, it's not shocking to know that many other marketers are jumping in the bandwagon to try out Facebook marketing for themselves also because this way is a lot inexpensive and much simpler to set up.
Here are some more tips on how to get traffic from search engines straight to your Facebook page:
- Back Link. Back Link. Back Link.
There are several ways you can lead the consumer back to your Facebook page. This is one of the beauties of this social networking site. The more Likes that you have which equates to having more Fans, the more links lead back to your Page. This is the onsite way.
The offsite way is to build links using other websites such as your official website, article publication sites, other social networking sites, email signatures and so on. Articles are a great way to build up links. What's more, they can provide helpful information for your present and potential clients as well.
- Use your Business Name
While it's good to be imaginative with your profile and updates, the same does not follow for your Facebook name. The key here is to make sure your business is searchable at Facebook. This maximizes your target keywords better. Also, remember that your name shouldn't sound like a sales pitch so don't stuff it with a lot of descriptions. Less is more. If the business name is Jeremiah's Fruit Shakes, for example, and there's something that sounds quite similar to this, then make it Jeremiah's Organic Alabama Fruit Shakes.
The same goes for vanity URLs. This is a fairly innovative addition to Facebook features supposedly placed to make the searching for your Fan page easier. Again, don't try to be too crazy or creative. Go for something straightforward just like facebook.com/jeremiahsfruitshakes.
- Complete your Profile
What can be a more critical aspect than your landing page on Facebook? Your potential customers will decide to read your profile and become your fan based on how beneficial and interesting your page is. So answer completely as much as possible. This is also your chance to use a bit of your creative side. It would be best if you come up with some eye-catching content.
Your landing page is also one of the pages where you can place keyword-rich text. Try to place in words that are most searchable in your industry, so Google and other search engines can easily pick them up. Also, make use of customer feedback or testimonials as these will help you attract more prospects. This is a great way to build your reputation within the industry.
With all the benefits of using Facebook as a business tool, still it's not recommended that you use a Facebook Fan page as a substitute for an official website. For the most part, it can be used to supplement information or to better communicate with customers that an official website cannot do.
Be sure you don't miss our next issue of Facebook for Business
About the Author:
There's a lot of ways you can utilize Facebook for Business. If you want to learn more, go here to get more Facebook marketing tips.
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New Unique Article!
Title: Uncover Why Google is Giving Even more Significance to Social Media
Author: Linda Jenkins
Email: alerts@woosamedia.com
Keywords: facebook marketing,facebook for business,facebook marketing for business,social media management,social marketing,social media marketing,social networking,internet marketing,marketing,advertising,internet marketing,online marketing,digital marketing,facebook,internet
Word Count: 561
Category: Marketing
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